COVID-19 Audience Outlook Monitor 

Six government agencies are collaborating with an international team of researchers to track how Australian audiences feel about attending arts and culture events in the context of the COVID-19 pandemic.

About the Audience Outlook Monitor

The COVID-19 Audience Outlook Monitor aggregates survey data in a freely available dashboard, to assist artists and cultural organisations of all kinds to understand how audiences feel about attending events again.

The department is collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) and five other government agencies across Australia to produce this resource.

The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

Use the dashboard to get results for your artform and region

Survey data from Australian respondents has been aggregated in a freely available dashboard, to assist artists, cultural organisations and event producers of all kinds to understand how audiences feel about attending arts and cultural events again.

Baseline data was collected in a cross-sector collaborative survey process involving 159 arts and culture organisations, including museums, galleries, performing arts organisations and festivals across Australia. These organisations simultaneously sent a survey to a random sample of audience members who had attended a cultural event since January 2018. Read more about the methodology and the types of events that are included.

By aggregating the data from 159 participating organisations, this study provides a detailed resource with insights about all different artforms, types of events and demographic groups in all parts of Australia. No individual respondents or organisations are identified.

Access the dashboard by following the link below and entering the login details provided

For guidance on how to use the dashboard, visit the Australian homepage for the dashboard, where you can watch a tour or download a guide. 

Please share your reflections and insights using the hashtag #audienceoutlookmonitor

How to find out more

More Snapshot Reports, Fact Sheets and resources will be made available in the coming weeks. To receive these directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news straight from the researchers

If you have a question, or an idea for using this data, please contact Patternmakers.

Results from the Audience Outlook Monitor are now available

The results now available are the key findings from Phase 3 that track how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data has been collected in September 2020 across Australia including responses collected through Western Australian organisations.

AOM Phase 3 Australia Snapshot

Audience Outlook Monitor: Phase Three September 2020 - National Snapshot

Research
How Australian audiences felt in September 2020 about attending arts and culture events in the context of the COVID-19 pandemic.
AOM Phase 2 WA Snapshot July 2020

Audience Outlook Monitor: Phase Two July 2020 — WA Snapshot

Research
How national and Western Australian audiences felt in July 2020 about attending arts and culture events in the context of the COVID-19 pandemic.
Audience Outlook Monitor Phase Two July 2020 cover

Audience Outlook Monitor: Phase Two July 2020 — National Snapshot

Research
How Australian audiences felt in July 2020 about attending arts and culture events in the context of the COVID-19 pandemic.
Audience Outlook Monitor

Audience Outlook Monitor: Phase One May 2020 — National and WA Snapshot

Research
How national and Western Australian audiences felt in May 2020 about attending arts and culture events in the context of the COVID-19 pandemic.
Page reviewed 16 September 2020